国开形成性考核《商务英语（2）》单元自测（1）试题及答案
国开形成性考核《商务英语（2）》单元自测（1）试题及答案 （整套相同，如遇顺序不同，Ctrl+F 查找，祝同学们取得优异成绩！）
一、单项选择题（每小题 10 分）
[题目]It can be aimed _______ individuals with select surfing behavior. 正确答案：
at
[题目]—Morning, Daniel. Today I’d like to discuss the promotional events of our products with you. —________________. 正确答案：
Ok. I think we should draw up a thorough plan, first.
[题目]—Uh, I think online shopping is very time-consuming. —________________.
正确答案：I somewhat agree with you, but not completely.
[题目]—I think we can use two or more kinds of media together in an advertising campaign. —________________. 正确答案：That’s quite right. We can attract more people.
[题目]In China, Taobao is one of _______ e-commerce sites.
正确答案：
the most popular
[题目]In my opinion, the first thing _______ is what tools we should use.
正确答案：
to be discussed
[题目]—As you know, I’m not quite familiar with how to shop online. —It’s a piece of cake! I’ll show you how to do it.
正确答案：First of all, you should find a good e-commerce site.
[题目]Consumers can’t digest too much information on a web page, resulting ______ low rates of return. 正确答案：
in
[题目]—Great! Maybe from now on, I should try to buy goods online. —________________. 正确答案：
Why not？ Go ahead. Just give it a try.
[题目]I know personal selling is also a very effective tool for building ______buyers’ confidence. 正确答案：
up
二、翻译：从以下 A、B、C 三个选项中选出与英文最适合的中文翻译。
1. Actually, I have been thinking about online shopping for a long time.（
）
正确答案：B. 事实上，我一直考虑网上购物已有很长时间了。
2. Increasingly, online marketing is no longer just an option. It is a necessity.（
）
正确答案：A. 网络营销愈来愈不再只是一个选择。它是一种必然。
3. Online shops give us the opportunity to shop 24/7. （
）
正确答案：C. 网上商店为我们提供了一周 7 天、一天 24 小时地全天候购物机会。
4. The rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing.
（
）
正确答案：B. 消费者的网购热潮说明越来越多的消费者接受网络营销。
5.Online marketing saves time and can be delivered anytime, anywhere.
（
）
正确答案：C. 在线营销节约时间，可以随时随地传输信息。
三、阅读理解：阅读下面的短文，根据文章内容从 A、B、C 三个选项中选出一个最佳选项。
DEVELOPMENT OF ONLINE MARKETING
With the introduction of the Internet, there came many changes to the way a company might carry out a marketing strategy. About ten years ago, we
shopped only at local stores in the market place using cash. Now a new world has been opened up to people around the globe through the World Wide Web. We are able to browse the fanciest shops in the world from home, virtually that is. The technology of secure transactions on the Web has greatly improved and the rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing. Increasingly, online marketing is no longer just an option. It is a necessity.
Online marketing is an electronically-based industry. In short, it refers to the conducting of business through the Internet. It is a way of buying and selling goods and services, and negotiating trade through digital communications.
Online marketing allows businesses to reach a wider market while cutting costs, saving time and eliminating tons of paperwork. Most online retailers ask the customers to pay with a credit card. Regular buyers are issued electronic or digital signatures which are protected by passwords, enabling them to transact business securely via Internet. Online marketing is still in its early stages, as problems such as how to deal with credit card fraud on the Internet still have to be dealt with. But its future looks rosy. With the development of computer technology, e-commerce will inevitably become a must in our everyday lives. There is no doubt e-commerce has come of age.
1. __________ changed the way a company might carry out a marketing strategy
over the past 10 years.（
）
正确答案：A. The Internet
2. What does virtually mean in Paragraph One？（
）
正确答案：B. By means of a computer.
3. Which of the following advantages of online marketing is not mentioned？（
）
正确答案：C. Increasing trust between traders and buyers.
4. What problems are still outstanding in online shopping？（
）
正确答案：B. Credit card fraud on the Internet.
5. Which is the author’s attitude towards online shopping？（
）
正确答案：C. Undoubtedly the era of e-commerce has arrived.
上一篇：电子商务外贸企业应用