《跨境电商实用英语》第2版,人大版习题答案Unit,1-Chapter,3

　Part Two ：Passage Reading Task 1 1. Reduce circulation and its cost, shorten the distance between foreign consumers

　2.

　Exporters are expected to export products to B&R cities and regions more conveniently, and the trade map will gradually expand. With the opening and expansion of online shopping market, as well as the gradual forming and maturing of consumer online shopping habits, the import of Cross-border E-commerce will have a large room to develop in the future.

　3. B2B is still the most important model for Chinese companies to explore overseas markets.

　Task 2 1. diverse

　2. criterion

　3. open up

　 4. retail

　5.

　circulation

　 6. due to

　 7. Foreseeable

　 8.proportion

　Task 3

　1. This mentalist yearn easily trigger a large - scale consumption campaign. 2. They claim to have a 40% worldwide market share. 3. The company has promised wide consultation on its expansion plans. 4. Do you have any particular plan to help them open up new markets? 5. The bed seemed to occupy most of the room. 6. We can rely on our children to do such work.

　Part Three ：Mini-Project Problems ：

　1. Supportive Policies of Cross-Border e-Commerce Logistics are not Enough； 2. The Speed of the International Logistics’ Development and the Demand of the Cross-Border e-commerce are not Matching at Present；

　3. Incomplete Foundation Facilities of Chinese Logistics； 4. Lack of Professional Services Provided by the Third Party Logistics； Suggestions ：

　1. The Logistics Strategy Alliance of the e-commerce Company 2. Select Overseas Warehousing 3. The Third Party Logistics Company Provide Professional Logistics Services 4. To Perfect the Logistics Infrastructure Construction

　5. To Perfect the Legal Mechanism of Cross-Border e-Commerce Logistics

　6. To Strengthen Policy Support of Cross-Border e-commerce Logistics （答案仅供参考）

　Passage Translation

　中国跨境电商发展现状 目前我国跨境电商行业的发展主要体现出 3 个特征：跨境电商交易规模持续扩大，在进出口贸易中所占的比重持续升高；跨境电商以出口业务为主；跨境电商以 B2B 业务为主，并且 B2C 模式逐渐兴起且发展趋势良好。

　一、 跨境电商交易规模持续扩大，在进出口贸易中所占比重持续提高

　由于当前世界贸易趋于收敛，愈来愈多的企业和商家开始致力于减少流通环节，降低流通成本，缩短和国外消费者的距离以开拓国外市场，提高经济效益，而跨境电商正好为其提供了有利的渠道。2017 年中国进出口交易总规模为 7.6 万亿元，跨境电商占进出口贸易额比例为 20%。跨境电商平台企业超过 5000 家，境内通过各类平台开展跨境电商的企业超过 20 万家。据商务部预估，2018 年跨境电商整体交易规模预计将达 9.0 万亿，占进出口贸易比率将达到 23%。业内人士普遍预计，未来 4 年，我国跨境电商年均增长率将稳定在 20%以上。

　二、 进出口结构方面 ，出口跨境电商发展迅速，进口占比平稳提升

　2016 年中国跨境电商占进出口总额达 26%，其中跨境电商出口占出口总额 38%，跨境电商进口占进口总额 10%。2017 年跨境电商进出口总额同比增长超 80%。由此可见，我国的出口跨境电商发展较进口跨境电商而言更占优势。“一带一路”战略在未来将对中国的进出口贸易带来更加明显的促进作用，出口商有望将商品

　更加便利地出口到沿线城市和地区，贸易版图将逐渐扩张。随着网购市场的开放和扩大，以及消费者网购习惯的逐渐形成和成熟，未来进口跨境电商将会有很大的发展空间，预计未来几年进口跨境电商的占比将会逐渐提高。

　三、从业务模式来看，跨境电商以 B B2B 业务为主，C B2C 模 式逐渐兴起

　按照运营模式划分，跨境电商可分为一般贸易（跨境 B2B）和跨境网络零售（跨境 B2C 和 C2C）。随着跨境贸易主体越来越小以及产品从工厂到消费者的途径越来越多样化，跨境交易订单趋向于碎片化和小额化，未来 B2C 交易占比有望进一步提升。然而由于 B2B 交易量级较大且订单比较稳定，从 2014 年中国跨境电商的交易模式来看，跨境 B2B 交易占比 92.4%，占据绝对主导地位；2015 年中国B2B 跨境电商的交易占比为 88.5%； 2016 年中国 B2B 跨境电商的交易占比为86.5%，仍然有小幅度下降，但是整体上在我国进出口跨境电商中，B2B 商业交易仍然处于绝对优势的地位。在可以预见的未来，B2B 仍然是中国企业开拓海外市场的最重要模式。

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